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Digital Marketing

Rema — Multi-Platform E-commerce Growth (Saudi Arabia)

Restructured performance marketing across multiple platforms for a Saudi FMCG e-commerce brand, nearly doubling monthly revenue.

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Rema · FMCG E-commerce · Saudi Arabia · B2C
01 · The Problem

Fragmented data and no defined role for each platform

The account had no centralized analytics system to understand customer behavior, winning creatives were not being scaled effectively, there was no clear understanding of which platforms drove ROAS versus conversions, retargeting infrastructure was weak, and data across platforms was fragmented and not actionable — resulting in unstable performance and missed growth opportunities.

02 · The Diagnosis

Each platform needed a distinct role in the conversion journey

Each platform was contributing differently to the customer journey, but the strategy treated them the same. The opportunity was to define a clear role for each channel, scale winning creative concepts, and strengthen retargeting and demand capture.

03 · The System

A four-part multi-platform growth strategy

Integrated Analytics & Dashboards
Integrated Mixpanel and performance dashboards to visualize platform performance, map conversion paths, and surface growth opportunities.
Creative Scaling Framework
Identified winning creatives from historical data and produced five variations of each, testing multiple tones of voice and messaging angles.
Defined Role for Each Platform
Assigned each platform a clear funnel role: Google for high-intent conversions and ROAS stability, Snapchat as the primary revenue driver, TikTok for acquisition and traffic scale, Meta for expansion and retargeting.
Full Google Ads Rebuild
Rebuilt Google Ads using Performance Max, Shopping, full-funnel search coverage, and a brand protection strategy holding 100% impression share.
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The results
Monthly revenue scaled from 138K SAR to 170K SAR to 260K SAR
Monthly orders grew from 679 to 830 to 1,230
Website traffic scaled from 26K to 52K to 84K monthly visits
Google Ads ROAS improved from 0.54 to 5.35
Snapchat reached 6.71 ROAS, scaling from 34 to 462 monthly orders
TikTok delivered up to 378 orders as the customer acquisition channel
Meta scaled from 0 to 425 orders after being introduced later in the strategy
Tech stack
Google Ads (Performance Max, Shopping, Search)Snapchat AdsTikTok Ads ManagerMeta Ads ManagerMixpanelGoogle Tag ManagerGoogle Analytics 4Zid (e-commerce platform)

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