Digital Marketing

Versai — Real Estate Lead Generation in Riyadh

Generated qualified buyer leads for a Saudi real estate developer launching two residential projects in Riyadh.

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Versai · Real Estate · Saudi Arabia · B2C

01 · The Problem

Strong offline presence, but no digital acquisition channel

The developer was well known offline but had no meaningful digital presence, making it difficult to generate qualified buyer leads through social media. The internal sales process was also struggling to convert inquiries into unit sales.

02 · The Diagnosis

03 · The System

Structured creative testing connected to lead quality and sales

Structured Ad Creative Testing

Tested multiple creative variations, formats, and messaging angles in a structured program.

Best-Performing Lead Combination Identified

Identified the highest-performing combination for generating qualified buyer leads for the Versai 14 and 15 projects.

Lead Quality Tracked Through to Sales

Tracked lead qualification through to actual sales outcomes, not just lead volume.

Case study media

Case study media will appear here once added.

The results

1,198

leads generated

45%

lead qualification rate

$9.47

average cost per lead

units sold

$11,348 total ad spend across 3,799 clicks

Tech stack

Meta Ads ManagerLead generation formsGoogle Tag ManagerGoogle Analytics 4

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