ShoesNet — B2B Wholesale Footwear Marketplace App
Turned a wholesale footwear business running on a website and WhatsApp into a controlled ordering platform with real oversight of every vendor, product, and order.
The Problem
The business connected footwear factories to wholesale buyers, but the website was built like a retail storefront while the business ran on wholesale rules — buyers order by the carton, from one supplier at a time, at negotiated volume prices. The result was that orders lived in WhatsApp threads instead of the system, the owner had no way to stop a vendor from listing bad or misrepresented products, price changes could be disputed after an order was placed, and there was no reliable record of what was sold, to whom, or at what price. Growth meant more chaos, not more revenue.
The Diagnosis
The client didn't need a better shop window — he needed control. Three specific gaps were doing the damage: no gate on who joins the platform, no gate on what gets listed, and no locked record of the commercial terms at the moment a deal is struck. Everything else was a symptom.
The System
ShoesNet mobile app — B2B wholesale footwear marketplace
Your reporting might be lying to you too.
We diagnose before we build. Start with a Foundation diagnosis and see what your numbers are hiding.
Start your project