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Digital Marketing
Cutz — B2B & B2C Food E-commerce Marketing (Egypt)
Built and managed Cutz’s social media marketing across strategy, content production, social media management, and paid media.
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Cutz · Food E-commerce (Meat & Seafood) · Egypt · B2B & B2C
01 · The Problem
Needed a distinct digital presence in a crowded food category
Cutz needed to build a strong digital presence and stand out in Egypt's competitive meat and food market.
02 · The Diagnosis
03 · The System
An end-to-end content and paid media program
Brand, Content & Market Strategy
Built brand and content strategy with art direction and market research, including SWOT and competitor benchmarking.
Monthly Content Planning & Production
Ran monthly content calendars with content creation, photoshoots, and post/video design.
Social Media Management
Managed social media presence on an ongoing basis.
Media Planning & Paid Campaigns
Developed media plans and managed paid campaigns across relevant platforms.
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The results
Built a full conversion pipeline from social content to sales
Established a strong presence across social media platforms
Positioned Cutz as the #1 meat, poultry, and seafood market in Egypt
Added new value to Egypt's food market
Tech stack
Meta PlatformsMeta Adsshopify websitePhotoshop
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