Clean Basket — App Growth & Tracking Rebuild (Riyadh, Saudi Arabia)
Rebuilt measurement and paid social for a Saudi on-demand laundry app, scaling installs and in-app purchases until order volume exceeded available operational capacity.
Broken tracking left campaigns without conversion signals
Tracking infrastructure was completely broken — no conversion data was flowing from the app to any ad platform. iOS was effectively invisible: SKAdNetwork was not configured, so Apple's attribution framework returned nothing, and in-app events like Add to Cart and Purchase were not mapped to any platform SDK, leaving all campaigns running with zero optimization signal. On top of that, campaigns across all three platforms had no coherent testing framework, no OS segmentation and no platform-specific creative strategy, with budget scattered against no clear performance benchmarks.
Measurement had to be fixed before media could scale
Measurement infrastructure was the foundation, not a technical detail. Without conversion signal reaching the ad platforms, no amount of budget or creative investment could produce reliable results — so the fix had to be sequenced foundation-first.
Two-phase rebuild: measurement first, then media
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