Beautify Me Medical Center — Google Ads Acquisition & Retention (Dubai, UAE)
Rebuilt Google Ads for a Dubai medical aesthetics clinic by fixing conversion tracking, restructuring campaigns by service, and adding a retention workflow to support consistent appointment bookings.
Broken conversion tracking and no service-level campaign structure
Two problems defined the account. Conversion tracking was broken — bookings and form submissions were not recording correctly, so the campaign algorithm had no reliable signal to optimize against and budget was being spent without knowing what worked. Campaign architecture was also unstructured: all services were grouped together with no meaningful separation, making it impossible to optimize individual services independently, and there were no negative keyword lists at either service or brand level, leading to wasted spend on irrelevant queries.
A competitive search market required reliable conversion data and service-level segmentation
Medical aesthetics is one of the most competitive search categories in Dubai — high intent, high CPC and high customer lifetime value. Without accurate conversion signal and service-level segmentation, the account could not compete efficiently or match ad copy to search intent.
Three-phase rebuild: tracking, structure, retention
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