Arcade Engineering — Digital Transformation for an Engineering Academy
Designed a digital platform for an engineering academy serving two distinct audiences: corporate clients seeking B2B consultations and individual engineers enrolling in B2C courses. The platform created separate conversion paths for each audience and added member-only resources, an SEO-focused blog, automated email integration, and a custom certificate verification system using unique student codes.
The previous site could not support separate B2B and B2C journeys
The previous DIY website did not communicate the company’s value clearly and produced weak engagement and poorly qualified traffic. Technical limitations also prevented the internal team from building the lead-generation, audience-segmentation, and content workflows it needed.
Two audiences were being served without distinct user journeys
The digital structure was not designed to scale or to separate the needs of corporate buyers from individual learners. Without distinct conversion paths, automated follow-up, member-only resources, and integrated search optimization, messaging was diluted and lead capture remained limited.
Two conversion paths, member resources, and certificate verification
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